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Bring them in fast!
Use a bold statement, question, or surprising fact. The goal is to grab attention in the first 1-2 seconds so people don’t scroll past.
Example: “Are you tired of posting videos that get zero views?”
Example: “Day 1 of building my agency from scratch…”
What are you (or your audience) struggling with?
Set up the stakes by naming a relatable challenge. Make it specific so viewers feel seen.
Example: “No matter what I post, nothing ever goes viral.”
Example: “Most business owners don’t know what actually works on TikTok.”
Show the real journey—don’t skip the messy middle.
Share what you tried, what failed, or what you learned. People connect with honest progress, not perfection.
Example: “I posted every day for a month and almost gave up. Here’s what actually started working…”
Example: “At first, I copied what others did. Nothing worked until I found my own voice.”
What did you discover? What’s your advice or actionable tip?
Give a clear takeaway that viewers can use right away.